SquareUp
A crisp, modern landing page built for a fictional business analytics SaaS, showcasing elegant UI design and smooth Framer interactions.
Client
Project Type
Framer Dev
Year
2025
Overview
SquareUp is a sleek SaaS concept built to showcase clean UI structure, responsive layout, and fast-loading interactions — all powered by Framer. The product centers around business analytics and performance tracking, with a visual emphasis on clarity, conversion, and trust-building.
This project was part of my personal design exploration to push clean, modern design systems within Framer, while demonstrating motion design principles and smooth component interactions.
Process
I started by defining the structure for a modern SaaS website: Hero → Benefits → Features → Testimonials → Pricing → CTA. I designed in Figma first to map out spacing and hierarchy, then moved the layout to Framer for development. The UI was built with modularity in mind — sections like pricing cards, customer logos, and FAQ accordions were designed to be easily reused in future projects. Framer’s built-in animation tools were used for smooth transitions and page scroll behavior. Special care was taken to balance white space, text alignment, and readability — giving the brand a premium yet approachable vibe.
Outcome
Fully responsive and fast-loading Framer site, Clean, modular layout ready to serve as a template or live landing page, Demonstrates my design process from idea to production, Used as a showcase piece in my portfolio to attract SaaS and startup clients
