The design process for StyleHive began with understanding the behavior of modern online shoppers, especially within the fashion space. I started by identifying pain points in existing e-commerce apps such as cluttered interfaces and confusing user journeys and focused on simplifying the experience. I mapped out user flows that guided the shopper from browsing to checkout with minimal friction, ensuring that each interaction felt intuitive and purposeful.Using Figma, I sketched out low-fidelity wireframes to structure the product screens and refined them into high-fidelity UI designs that showcased bold imagery, clean layouts, and clear call-to-actions. I incorporated features like wishlisting, easy filtering, and a seamless cart system to drive user engagement and retention. Special attention was given to visual hierarchy, spacing, and typography to keep the interface clean while letting product visuals stand out.